What We Track

Last updated: May 2026

This page lists every analytics tool we use and every event we send, generated from the same configuration file that powers the tracking code. If it is not on this page, we do not track it.

Tools We Use

Google Analytics 4 (GA4) is our primary analytics tool. It uses cookies to recognise return visits and measure how people use the site. We honor the Global Privacy Control (GPC) signal: if your browser sends GPC, GA4 is not loaded for you at all.

Cloudflare Web Analytics is a cookieless tool that measures pageviews and Core Web Vitals (page-speed metrics). It sets no cookies, stores no personal data, and runs for every visitor including those who send GPC.

Custom Click Events

These events fire when you click an element we have tagged. Each row below is exactly what we send to GA4.

Event What it is Why we collect it Data sent
click_affiliate Affiliate / partner link click Count clicks on outbound affiliate links so we can report performance to partners and decide which products to keep featuring.
  • event name
  • link URL
  • link text (first 100 chars)
  • section identifier
  • current page URL
click_youtube YouTube channel / video link click Measure how many visitors leave the site to view our YouTube content.
  • event name
  • link URL
  • link text (first 100 chars)
  • section identifier
  • current page URL
click_discord Discord invite click Measure community-join intent from the site.
  • event name
  • link URL
  • link text (first 100 chars)
  • section identifier
  • current page URL
click_member "Become a member" click Measure paid-membership interest.
  • event name
  • link URL
  • link text (first 100 chars)
  • section identifier
  • current page URL
click_cta Generic CTA / button click Catch-all for buttons or links we have tagged but do not fit a named category (hero, footer CTA, contact-page submit prompts, etc.).
  • event name
  • link URL
  • link text (first 100 chars)
  • section identifier
  • current page URL
generate_lead Contact form submission Confirms a completed contact form submission. Used to measure form conversion rate.
  • event name
  • submission type (e.g. "contact")
  • currency code
  • value (always 0)

Automatic GA4 Events

GA4 also collects the following events automatically through its built-in "Enhanced Measurement" feature. We have these enabled in our GA4 property settings.

Event What it is Why GA4 collects it
page_view Page view Records each page you visit (URL, title, referrer).
scroll Scroll depth (90%) Fires once per page when you scroll past 90% of the content.
click Outbound link click Fires when you click any link that leaves our domain (covers links we have not specifically tagged).
view_search_results Site search If you use a site search box, records the query so we know what visitors look for.
video_start / video_progress / video_complete YouTube video engagement For embedded YouTube videos, records play, 10/25/50/75% progress, and completion.
file_download File download Records clicks on links to documents (PDF, DOCX, ZIP, etc.).
form_start / form_submit Form interaction Records when you start filling out a form and when you submit it.

Ambient Data GA4 Always Collects

Regardless of which events fire, GA4 attaches the following context to every hit. This is standard GA4 behavior and is not configurable on our end.

  • Page URL and title
  • Referrer (the previous page or external site you came from)
  • Browser type and version
  • Operating system
  • Device type (desktop / mobile / tablet) and viewport size
  • Approximate country, region, and city (from IP geolocation; the IP itself is then discarded by Google)
  • Language preference
  • A pseudonymous session identifier (cookie-based, expires after 2 years of inactivity)

Cloudflare Web Analytics Data

Cloudflare Web Analytics collects the following data per pageview. No cookies, no personal identifiers.

  • Page URL visited
  • Referrer
  • Browser type, operating system, device type
  • Approximate country (from IP; IP is not stored)
  • Core Web Vitals performance metrics (load time, layout shift, interaction delay)

How to Opt Out

You have several options if you do not want to be tracked:

  • Enable Global Privacy Control in your browser. Brave and DuckDuckGo enable it by default; Firefox supports it under Privacy & Security settings. When GPC is on, GA4 will not load for you on this site.
  • Install the Google Analytics Opt-out Browser Add-on to opt out of GA4 across all sites.
  • Use a content blocker such as uBlock Origin or Privacy Badger, which block both GA4 and Cloudflare Web Analytics by default.
  • Block cookies for this site in your browser settings, which disables GA4 (Cloudflare Web Analytics will still load but stores no personal data).

Related Pages

Contact

Questions? Email us at moc.ngiseDbeWsigeA@cirE